
Hey, this is where we occasionally post articles
Some selected posts we think you should read

Why are fossil fuels bad?
It’s time for some myth-busting. Understanding why fossil fuels are bad is the first step to making better decisions about where & what you buy.

How to make sustainability marketing work for your brand
The goal of marketing is twofold: building a brand and helping the company reach sales goals. Sustainability marketing weaves the company’s sustainability efforts into the marketing mix to reach both of these goals.

60+ fossil fuel statistics that show we need to replace plastic
Need to make some hard decisions about living more sustainably? These fossil fuel statistics will help you make up your mind.

More than just a salary - total compensation at Woola
Total compensation at startups goes beyond just salary—it includes stock options, flexible work arrangements, and more. Learn more in this article.

Ecommerce packaging design: creating sustainable and memorable customer experiences
Discover how to design ecommerce packaging that enhances customer experience, strengthens your brand, and meets delivers your products safely.

Circular packaging explained: how to make packaging more sustainable
Discover how circular packaging can cut CO₂ emissions while reducing waste and saving costs. Explore real-world examples, innovative materials, and actionable steps to make packaging more circular.

How Imse Studios combines sustainability and luxury with Bubble Wool
Evelina from Imse Studios struggled to find sustainable packaging that aligned with her brand's values until she found Woola. Learn how she uses Bubble Wool to pack her art.

How the bubble wrap packaging market is changing
The bubble wrap packaging market has seen consistent growth for several decades due to demand for protective packaging. However, plastic's negative environmental impact is causing a shift towards sustainable alternatives.

Time to end self-styled eco badges
Many companies use eco-badges to communicate a commitment to sustainability. While well-intended, such badges actually do more harm than good.

How to get rid of plastic and why is it hard to do it
It’s no secret that plastic is toxic for both people and the environment. Yet it’s still used on a large scale. So, why is it so hard to get rid of plastic?
