Hey, this is where we occasionally post articles
Some selected posts we think you should read
The role of HR in startup scaling: why Woola hired an HR person for a team of 10 people.
Startups are often characterised as fast-moving, high-energy environments fueled by passion and grit. In the early days, “HR” might simply mean the founders squeezing in hiring between product sprints and investor meetings. At Woola, we chose not to wait for growth and problems to bring in the HR hire. We decided to build things correctly from the ground up and work on preventing issues rather than fighting fires at a later stage.
How CRAVAN uses Woola packaging in their cocktail bar in Paris
Cravan is a unique cocktail bar located in Saint-Germain-des-Prés, Paris, dedicated to the art of the cocktail. To protect their bottled cocktails, Cravan chose Woola and started using a bespoke sleeve made from wool that would otherwise go to waste.
Know Your Wool (KYW): Where does our wool come from?
Like the financial sector has a standard Know Your Customer (KYC) due diligence process, Woola has a Know Your Wool (KYW) process.
Engagement killers in startups: what drains the spark (and what we do at Woola to avoid it)
Startups rarely lose momentum in one moment. The real danger is a series of small habits that slowly drain motivation. This blog breaks down the most common engagement killers and shares how we address them at Woola through clear limits, open communication, trust and meaningful support.
Woola recertified as B Corp — pioneering sustainability in the Baltics
Woola just hit a new high: we’ve recertified as a B Corp with a score of 109.1 — the highest in the Baltics. More than a gold star, it’s a deep dive into how we treat people, planet, and partners — and proof that we’re not just saying the right things, we’re doing them.
How NSK France turned its after-sales packaging into a story of care and quality
NSK France needed packaging for their after-sales service that would support a great customer experience. Inspired by luxury brands, they turned to Woola’s envelopes to deliver a return experience that’s both practical and premium.
How to reduce plastic in packaging — and why it matters more than ever
Learn how and why a shift away from plastic packaging can shape the future of the industry
How ethical packaging supports your brand values
Wondering if your packaging reflects your values? Learn how ethical packaging, honest claims, and design upgrades can build trust and cut greenwashing.
40+ Bubble wrap statistics showing packaging market trends
Invented as wallpaper, bubble wrap is now a multibillion-dollar industry. Check out these bubble wrap statistics to learn about its growth and impact.
How do various packaging materials affect the environment?
Not all packaging is created equal — and some stick around for centuries. This quick guide breaks down the real environmental cost of common packaging materials, so you can make choices that feel good and do good.
