Sustainable protection for high-end products
Bubble Wool is the world’s first bubble wrap alternative made of waste wool.
✓ shockproof
✓ petrochemical-free
✓ eye-catching
Functional, sustainable and
damn good looking
Protects
Bubble Wool protects goods from breaking and getting scratched as effectively as bubble wrap.
Stands out
Delight your customers with packaging that showcases your commitment to sustainable ecommerce.
Reduces plastic
Bubble wrap has been the go-to protective packaging for decades. Together we can change this.
“Bubble Wool feels so luxurious that it encourages customers to return it. People do not think of it as trash after one use. This doesn’t happen with plastic.”
Evelina Hedberg, founder of Imse Studios
The technicals
Bubble Wool is definitely our most photogenic product. Wrap your bulky items in Bubble Wool to protect them from breaking and getting scratched.
A truly sustainable alternative to plastic bubble wrap, Bubble Wool comes in 1 x 1.2 m sheets.
Ready to try Bubble Wool?
Get some free samples to kickstart your sustainable packaging journey.
Why wool?
Wool is a naturally high-tech fibre
Its elasticity, water repellency, and resistance to temperature extremes make wool a perfect material for packing items that need extra cushioning.
Still, up to 90% of wool goes to waste.
That’s 200 000 tonnes of sheep wool that gets burned or buried in Europe each year. We’re putting that unused material to good use.
Read more about it here.
Single-use and
fossil fuels
Bubble wrap is so 1957.
It has dominated the packaging industry for ages, but its decline is inevitable.
The industry is broken for two reasons: dependency on fossil fuels and the single-use mindset. We need to get rid of both to make packaging more sustainable.
