Woola raises €450k to replace bubble wrap with sheep wool
We're excited to announce we've just closed an investment round of 450 000 euros led by Ragnar Sass, the co-founder of Pipedrive and Lift99. He was joined by Pipedrive co-founder Martin Tajur, Bolt co-founder Martin Villig, Klaus co-founder Kair Käsper, business angel fund Lemonade Stand, Karina Univer through the Atomico Angel Programme, ex JPMorgan Alejandro Jimenez, and a few other angel investors.
Woola takes the waste of one industry – leftover wool – and uses it to solve the waste problem of another – online shopping. Most online stores use plastic bubble wrap to ship fragile items, adding to the global plastic pollution problem.
More than 100 billion parcels are shipped every year globally, commonly packed in bubble wrap. Bubble wrap degrades in 500-1000 years and is a large polluter of ocean life.
Sheep wool is a globally unused resource - more than 200 000 tonnes of wool is thrown away in Europe every year.
Woola has created a solution out of waste wool that replaces bubble wrap perfectly since wool is protective, lightweight and compostable.
We will use the funds to scale the production, grow the team, further develop the product, and expand to new markets.