How Wool Envelopes help Tanel Veenre Jewellery showcase a love for nature and design

Tanel Veenre is a colourful and experimental brand that has its roots in jewellery, but is increasingly expanding towards lifestyle and fashion. 

The founding artist Tanel Veenre (who the brand is named after) made his first design jewellery series 12 years ago and in his own words, “after that, it has all been a crazy joyful ride.”

We caught up with Tanel to learn how Woola’s packaging helps deliver packages in a sustainable way, while showcasing the brand’s values.

The challenges of postal packaging

Tanel Veenre’s products are shipped using several layers of packaging, and finding suitable postal packaging has turned out to be the most challenging. 

As their products come in various sizes – from tiny pendants to dresses, silk scarves to hats – they have to use postal packaging in seven to eight different sizes.

“This is a pain for us to organise but there's no other way… And we have experimented a lot, using package makers from Estonia, Denmark and China, ” says Tanel Veenre.

Postal packaging that showcases love for nature and design

Just a year ago, Tanel Veenre’s go-to postal packaging for jewellery was a custom-designed bubble envelope from China.

However, when Tanel discovered Woola, he realised Wool Envelopes are simple to use, functional and sustainable, unlike plastic-based bubble envelopes.

And at the end of the day, he prefers using local resources as much as possible – so it just made sense to switch to packaging made in Europe, rather than envelopes shipped over from China. 

“Wool Envelopes show our customers that we have a love for nature and design,” he adds. 

What does your postal packaging say about your brand?

Show your customers what your brand stands for with sustainable postal packaging that looks good and does good. Order Woola samples today or read more about Woola’s postal packaging for jewellery.