How Mademoiselle bio replaced plastic bubble mailers with a sustainable and elegant alternative

Mademoiselle bio is a French brand that has been selling certified organic cosmetics since 2006. It operates stores and beauty salons in Paris, Bordeaux and Nantes and also sells products via the online shop at mademoisellebio.com.

Stéphanie Fortunade, Marketing and Communication Manager of Mademoiselle bio, shared insight into how they made their postal packaging more sustainable with the help of Woola.

Sustainability that’s not just for show

For Mademoiselle bio, sustainability is at the core of their brand.  

“Sustainability has informed all our decisions since the day that Mademoiselle bio was founded, from creating our certified organic products to the eco-design of our stores,” shares Stéphanie. “The same applies to our choice of packaging, which is a key element for ecommerce companies.”

Like many other cosmetics brands, a lot of Mademoiselle bio’s ecommerce orders are shipped in cardboard boxes. However, these are wasteful for smaller orders, as the products don’t fill up all the space, resulting in a lot of “air” being shipped.

So, before discovering Woola, smaller Mademoiselle bio packages were sent in plastic bubble envelopes. This changed when they came across Wool Envelopes.

“When we realised we could replace our plastic bubble mailers with Wool Envelopes, it was unthinkable not to make this change,” says Stéphanie.

Sustainable packaging with elegant, high-quality touch and feel

Why was the decision so obvious for Mademoiselle bio? Stéphanie notes sustainability, protective abilities and good quality as the main benefits of Wool Envelopes:

“Wool Envelopes are a sustainable alternative to plastic bubble mailers, while offering identical or even better protection guarantees, a reduced amount of "air" (as compared to cardboard boxes) and a much higher quality package in the mailboxes of our customers.”

— Stéphanie Fortunade, Marketing & Communications Manager at Mademoiselle bio

While sustainability was the main reason for choosing Wool Envelopes, Stéphanie highlights that they were also impressed with the quality of the packaging.

“We were glad to see that sustainability does not have to come at the expense of quality, look and feel,” Stéphanie comments. “Wool Envelopes look elegant and are of better quality than the standard packaging solutions on the market.”

Is your company looking for sustainable postal packaging?

Woola packaging helps ecommerce brands like Mademoiselle bio showcase their commitment to sustainability without compromising on the unboxing experience. Request samples of Woola packaging today, or read more about our postal packaging solutions for cosmetics.