How iDeal delivers brand messages of sustainability and high quality with Wool Envelopes

Jun 16

Apple is an innovative company that’s changed consumer electronics as we know it. And unless you’ve been living under a rock, you know how big of a deal the unboxing experience of Apple products is.

In fact, it’s a great example of how one of the world’s most admired brands uses packaging to bring their brand to life. The packaging is not just a practical means to an end, it’s a whole experience.

iDeal Group, an Apple Premium reseller that operates across four Northern and Eastern European countries, knows this well. Which is why they’ve switched from plastic bubble mailers to our beautiful Wool Envelopes.

Using Wool Envelopes to deliver brand messages

“iDeal Group and Apple share the same values,” says Marilin Ilp, the COO of iDeal Group. “One of them is environmental responsibility.”

In fact, the tech giant has been carbon-neutral since 2020 and is aspiring to make all Apple products carbon-neutral by 2030, too.

“Apple has been reducing the amount of plastic in their packaging in the last seven years. Which is why I got very excited when I first heard about Woola.” says Marilin.

Previously, iDeal Group used regular, unsustainable plastic bubble wrap envelopes. Then one day, Marilin received a parcel packed in a Wool Envelope, and she noticed how it had a truly high-quality feel to it – while being sustainable. That’s when it dawned on her that iDeal Group’s packaging was not in line with what their brand stands for.

And the rest is history.

“Here at iDeal Group, we have completely replaced plastic bubble mailers with Wool Envelopes and they have been received very well by our customers.”
– Marilin Ilp, iDeal Group COO

Sustainable? Check.

High-quality? Check.

So, the Wool Envelopes not only make it clear iDeal Group cares about the environment, but makes the process of receiving a parcel from them feel as premium and high quality as Apple products themselves.

What does your packaging say about your brand?

Does your current packaging bring your brand values to life? Deliver a message with sustainable packaging that looks good and does good. Order Woola samples today or read more about Woola’s postal packaging solutions for electronics.