Woola’s approach to sustainable custom packaging

One question we often hear from companies considering Woola packaging is: “Can it be customised to match our brand?”

It’s a great question, because sustainability shouldn’t come at the cost of aesthetics or storytelling. Woola packagingreplaces plastic, and it makes a statement. A tactile, visually distinctive moment in your customer’s unboxing experience. 

And yes, we can customise it. From logo placements to printed messages that align with your tone of voice, Woola packaging becomes an extension of your brand values. One that feels as good as it looks and speaks louder than any “eco-friendly” sticker ever could.

How can Woola products be customised?

While we take great care in crafting a consistent and memorable Woola experience, we understand that every brand wants to communicate its identity clearly, especially in premium ecommerce. That’s why we’ve made it possible for brands to customise Woola packaging in a way that complements their own design language, without compromising the product’s sustainability or protective function.

For starters, orders of 5,000 or more Wool Envelopes can be printed with your company logo. The logo appears in a dedicated space on the front of the envelope, either replacing or placed alongside the Woola branding. This keeps the design clean and elevated, while giving your brand room to shine. Our default print colour is black, ensuring visual clarity across a range of envelope tones.

But we’ve gone even further. For brands with unique packaging needs — whether it’s for designer beverage bottles, luxury fragrances, or supplements — we offer a custom packaging design and prototyping service. Simply share your packaging goals and send us a sample of the product you’re looking to ship. From there, our in-house team of material experts and designers will develop prototypes tailored specifically to your requirements.

This service is complimentary for retail businesses, with a minimum order quantity of 5,000 units. We created it to make high-impact packaging easier and more accessible for sustainability-minded brands who still want that unique brand moment when the parcel arrives.

“If it's a product that's only made of wool without the craft envelope around it, we usually offer a solution to print stickers that can be designed, with the brand.”

— Nicolas Katkoff, Sales Manager at Woola

Yes, our standard designs are thoughtful and refined — but your needs might be different. Whether it’s adapting the text, or developing an entirely new format, we’re here to help you find the best solution that delivers on both design and sustainability.

We’re not in the business of endless design tweaks, but we are in the business of making packaging lighter on the planet. And with the right partnership, we can build something remarkable together.

A few words about changing the world

The packaging industry is dominated by white-label products. In other words, most ecommerce packaging is designed, manufactured and sold without any or minimal branding of the manufacturer.

Often, retailers add their own branding, either in collaboration with the packaging manufacturer or independently (e.g., using stickers or stamps).

For us at Woola, our brand is one of our key strengths. We decided early on that in addition to a functional, good-looking and very unique product, we want to offer an outstanding and distinguished brand experience. A Woola experience. Why? Well, it’s actually quite simple:

“To change the world, you’ve got to throw a better party than those destroying it.”

— Louisa Ziane from Toast Ale

We have put a lot of thought into building our brand and designing products that demands attention and inspire action. And we have seen the products, along with the brand communication printed on them, work “out of the box”.

Woola packaging stands out from the crowd of polluting plastic and boring cardboard and shows that you care about sustainability. But even more, the products deliver delight and trigger word-of-mouth marketing. All of which is important when you want to change the world.

What’s great is that all of this can serve you well. The Woola experience we’ve designed is something your company can leverage simply by using our packaging.

If your product is important to you, then your packaging should be as well. Partner with the brand that has a zero-plastic policy. Contact our sales team, or simply request your free sample to experience the difference of Woola packaging.