We use waste wool to replace plastic bubble wrap


Woola packaging is used by ecommerce and luxury retailers to protect products during shipping.

Winner in the “E-commerce packaging” category of Formes de Luxe Awards (2024)

Winner in the “Sustainability" & Greentech” category of LVMH Innovation Award (2023)

Winner in the “Sustainable Design” category of Pentawards (2024)

Our solutions

Cosmetics & Skincare

Luxury

Eyewear & Accessories

Small electronics

Jewellery & Watches

Supplements

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Why wool?

Plastic packaging is everywhere

But plastic, as you know, is no good for the planet. It takes more than 500 years to decompose in landfills or – in the worst case – in nature.

Using waste to create a better solution

We take material that otherwise gets thrown away – waste wool – and turn it into a sustainable alternative to plastic for packing fragile stuff safely.

Around 200 000 tonnes of sheep wool goes unused in Europe yearly.

A wonder material makes for wonderful packaging

Wool is a naturally high-tech fibre. Its elasticity, water repellency, and resistance to temperature extremes make wool a perfect material for packing items that need extra cushioning. Read more about it here.

Packaging made of wool is durable and can be reused multiple times. We’re setting up a supply chain to keep the precious material in the loop.

LIGHTWEIGHT

LIGHTWEIGHT

PROTECTIVE

PROTECTIVE

REUSABLE

 

  • “Woola has figured out how to mate waste wool with paper to create protective packaging material. [...] Ditch the plastic, save sheep farmers a headache.”

    Rain Noe, Core77

  • “Woola produces packaging from waste wool with the aim of reducing the production, consumption and storage of environmentally harmful materials.”

    Forbes

  • “With consumers showing a growing appetite for more eco-friendly packaging and products, the market is ripe for companies like Woola to present viable alternatives and make their mark.”

    Isabel Cameron, Charged

    Charged Retail Tech News

  • “These wool-based packages can be reused, repurposed, or returned by the end user, with the ultimate goal of making the solution “closed-loop” so nothing goes to waste.”

    Mike Butcher, TechCrunch

    TechCrunch

Let's make packaging lighter on the planet

Petroleum-based plastic has been the first choice of protective packaging for decades. Together we can change this.

Besides being a more environmentally sustainable option, our solutions are customisable and can be scaled to meet your needs.

Ready to kick plastic packaging for good?

Get some free samples to kickstart your sustainable packaging journey.

 

What should be done with the packaging after use? Where are the products made? Does wool packaging trigger any allergic reactions?